Here in Los Angeles, we are often on the outside looking in when it comes to fashion week, but more and more often, fashion designers are uprooting their traditional shows in New York, London, Milan, and Paris for exciting outings here on the West Coast. Especially when it’s February, who wouldn’t want to leave the cold weather for sunny Los Angeles?
On Tuesday, February 4th, M Missoni ditched the usual Milan schedule for an exciting outing to Pink’s Hot Dogs on La Brea. Any Angeleno knows what an iconic landmark Pink’s is, and it proved to be the perfect backdrop for M Missoni’s latest collection, appropriately entitled “MMerica”.
The space was decked out in all things Missoni; every aspect, from the walls of the parking lot to the iconic Pink’s sign to the hot dog and French fries containers, were reimagined in Missoni zig-zags and colors, as if Missoni had exploded onto the Pink’s lot in every manner.
And then the fashion itself exploded onto the scene, in the form of a Missoni-branded double-decker sightseeing bus, not unlike the ones littered throughout Sunset and Hollywood Boulevards. Models exited the bus one by one to show off their M Missoni threads, eclectic mixes of printed knitwear and fabrics that evoked feelings of the Venice Beach boardwalk in the 60s and 70s.
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